Learn The Latest Approach To Corporate Branding

Learn The Latest Approach to Corporate Branding

by

Lucile Taylor

There are a growing number of companies who are now paying more keen attention in creating and maintaining a strong corporate brand. They are decidedly taking a leaf out of the expert’s books, from big conglomerates that have valiantly stayed at the top position through the year amid the stiff competition ensued by other key players in the industry. In the marketing world, the newest ingredient for success is by developing a ‘brand platform’, which is said to be the ultimate springboard for every branding decision.

The company’s brand platform is basically the very essence of what the product brands stand for. It is a strategically an innovative approach to corporate branding based on a set of statements that will encompass the identity of your company, what it is all about, its products and services, and its mission and goals. Although there are varying approaches to formulating a branding platform depending on the type of business, it vitally has these common elements: Mission The primary effective approach to corporate branding is to be able to come up with a set of driving philosophy of your business. It should be succinct and clear in expressing the company’s purpose, the products’ features and benefits, your target market and the advantages that would back you up in view of the tough competition. Make sure that your mission statement will be brief but written in a very compelling way. Identity Attributes These are the list of the core attributes of your brand, the key words or phrases that you want your clients to associate with your company, products or services you offer. These features should stand out from the rest of the competitors and should resonate the specific preferences of your target market. A great example of this is the word ‘safety’, which most consumers would readily associate with FedEx. The company basically ‘owns’ the word. Value Proposition Another efficient approach to corporate branding is by coming up with a set of your company’s competitive advantages over and above other adversaries in the industry. The value proposition will mainly inform your consumers of the main benefits if they choose you product brand from the rest of other competing brands. Brand Story It is important to be able to record the humble history of the organization, and chronicle the grueling way on how you were able to survive in the industry through the years. This unconventional approach to corporate branding will help you build a powerful reputation, backed up with valuable years of experience. Everybody loves a good story, and your company’s public relations will certainly benefit by sharing you own unique success story. Find insightful and useful information about Marketing tools

and

[youtube]http://www.youtube.com/watch?v=pLOk4KK7Gxw[/youtube]

Publicity

at

MarketingArticles.com

.

Need help with

Marketing Tools

and

Publicity

? Get answers at MarketingArticles.com

Article Source:

ArticleRich.com

Drug website surveys LSD users and culture

Friday, December 23, 2005File:LSD blotter paper.jpg

Erowid, a website with the stated mission of “Documenting the Complex Relationship Between Humans & Psychoactives” has over the past few months been gathering data through a series of surveys about the drug LSD to present at the LSD Symposium, scheduled for January 2006 in Basel, Switzerland.

The website, a popular resource of information about psychoactive plants and chemicals, recently posted its fifth survey, querying users about their age, the number of times they’ve taken LSD and how that would be affected if LSD was legal. Past surveys have been longer and more thorough, asking users about the availability of the drug, positive and negative experiences, and if they’ve ever experienced LSD related “flashbacks”.

The LSD Symposium website states that it will include a panel of over sixty experts from around the world discussing a wide range of topics regarding LSD. Topics scheduled include, “The Discovery of LSD-25”, “Appraisal of Albert Hofmann’s life work” and “The History of Drug Policy” and several others.

LSD is a psychedelic drug known for its mind altering effects, including both visual and auditory hallucinations. LSD was first synthesized by Albert Hofmann in 1938. Hofmann, a Swiss chemist discovered the psychedelic effects of LSD on April 16, 1943 when he accidentally absorbed it in its liquid form through his finger tips. Since then, it has been made illegal in most countries as a result of the United Nations Convention on Psychotropic Substances which requires all parties of the convention to criminalize it in their countries.

Erowid, based in California, was created in October 1995, and is hailed by many as a reliable resource for information on drug and drug culture. The website includes information on legality issues, chemical information, user submitted experiences, positive and negative effects of individual drugs and other information.

  • “The Vaults of Erowid” — Erowid, December 23, 2005
  • “LSD Symposium” — Gaia Media Foundation, December 23, 2005
  • “LSD” — Wikipedia, December 23, 2005
  • “Albert Hofmann” — Wikipedia, December 23, 2005
Retrieved from “https://en.wikinews.org/w/index.php?title=Drug_website_surveys_LSD_users_and_culture&oldid=1713222”

US Senator Ted Stevens convicted on 7 counts

Monday, October 27, 2008

United States Senator Ted Stevens of Alaska was convicted Monday on seven counts of failing to report gifts. Stevens, a senior United States Senator from Alaska and the longest serving Republican in the Senate, had been accused of not reporting tens of thousands of dollars worth of gifts from the VECO Corporation including free house remodeling. The jury in the District of Columbia found Stevens guilty on all seven counts.

Bill Allen, VECO’s CEO, is a longtime friend of Stevens and much of the case involved the specific interaction between Stevens and Allen. Allen had been previously convicted and had agreed to testify against Stevens and to record conversations he had with Stevens. The gifts given to Stevens included a massage chair that Stevens claimed was a loan but prosecutors noted was in Stevens house for over seven years.

Stevens is up for reelection and was facing a tough reelection bid before the convictions. It is unlikely that Stevens will retain his seat in the Senate given the convictions.

Stevens is considered to be a moderate Republican and was a member of the Republican Main Street Partnership. While a long-time Senator with many accomplishments, Stevens is known to many for a speech against net neutrality in which he referred to the internet as a series of tubes.

The New York Times has speculated that out-going United States President George W. Bush might pardon Stevens.

Retrieved from “https://en.wikinews.org/w/index.php?title=US_Senator_Ted_Stevens_convicted_on_7_counts&oldid=1979469”

Kids’ Calcium Consumption Is Key Concern For Parents}

Kids’ Calcium Consumption Is Key Concern For Parents

by

[youtube]http://www.youtube.com/watch?v=oE5H32XwldY[/youtube]

Adam Johnes

Parents play a key role in ensuring their children meet the daily requirements of calcium intake, according to a recent report from the American Academy of Pediatrics.

The report also states that most children and adolescents are at risk for bone fractures and osteoporosis later in life due to low calcium consumption when they’re young. Three servings of low-fat milk, cheese or yogurt, or up to 1,300 milligrams of calcium depending on age, are recommended each day to build strong bones.”Parents and caregivers often know the importance of calcium, but aren’t sure how to incorporate it into their child’s diet,” said Andrea Garen, a registered dietitian at Dairy Council of California. “Since dairy foods provide 70 percent of calcium in the Western diet, finding ways to include more dairy can make a difference in a child’s long-term wellness and bone health.”Garen’s suggestions include:• Find ways to work more dairy into the diet: Offer a child yogurt or cereal with low-fat milk for breakfast, and string cheese and flavored milk as a snack. • Serve as a child’s role model: If good nutrition is important to parents, it will also be important to their children.• Insist on family meals: Eating together at home will help parents control what their children eat.Garen added that the Dairy Council of California’s meal-planning Web site (www.mealsmat ter.org) contains hundreds of free and easy-to-make, calcium-rich recipe ideas, including Chicken Crunchers. Parents can try this and other palate-pleasing recipes to help their children meet their daily calcium requirements. Chicken CrunchersIngredients:1 cup all-purpose flourSaltPepper4 Egg whites1/2 cup milk11/2 cups cornflakes1 cup reduced-fat, shredded cheddar cheese6 Chicken breast fillets; cut into stripsDirections:Preheat oven to 375 degrees Fahrenheit. Set up three bowls with the following: 1) flour mixed with a pinch of salt and pepper; 2) an egg-wash, made by beating the eggs and milk together; 3) cornflakes mixed with cheese. Coat a 13 x 9-inch baking pan with nonstick cooking spray. Dip chicken pieces in flour, then into the egg-wash, then roll in the cheesy-flakes mixture. Bake for 25 minutes, turning halfway through to ensure even browning. Serve with ketchup, BBQ sauce or plain yogurt for dipping, if desired.Total Preparation Time: 15 to 30 minutes.

Recipe source: www.3aday.org.

Article Source:

Kids’ Calcium Consumption Is Key Concern For Parents}

Food with cancer-causing dye recalled in Britain

Saturday, April 30, 2005

The British Food Standards Agency (FSA) has announced a recall of foods containing banned dyes which increase the risk of cancer. The food products were sold at the Tesco, Waitrose, and Somerfield supermarkets.

A Bristol company called “Barts Spices” found the illegal Para Red substance in their Barts Ground Paprika, which was sold in 48g and 46g jars with a “Co-op” label. The batch codes on the affected products are 5032 and 5089 (expiration Dec 2007), and 5075 (expiration February 2007).

Tesco also found that their 130g package of BBQ rice cakes (expiration November and December 2005) contained both Para Red and Sudan I.

“It would be very prudent to assume that it could be a genotoxic carcinogen,” FSA scientific advisers told reporters.

“As a company committed to supplying only the very finest quality food ingredients, we took the immediate decision to withdraw our ground paprika spice from all outlets selling the product and advertised a product recall in the national press,” a Barts Spices spokesman said in a statement.

Sudan I is only authorized for industrial use to colorize petroleum products, such as shoe polish. Para Red and Sudan I are banned under the British Colours in Food Regulations of 1995.

Britain last went through a major food recall in February, when Worcester Sauce was found to contain chili powder dyed with Sudan 1.

Retrieved from “https://en.wikinews.org/w/index.php?title=Food_with_cancer-causing_dye_recalled_in_Britain&oldid=1972969”

On the campaign trail in the USA, October 2020

Monday, November 2, 2020

The following is the sixth and final edition of a monthly series chronicling the 2020 United States presidential election. It features original material compiled throughout the previous month after an overview of the month’s biggest stories.

This month’s spotlight on the campaign trail: the Free and Equal Elections Foundation holds two presidential debates, three candidates who did not participate in those debates give their final pleas to voters, and three political pundits give their predictions on the outcome of the election.

Retrieved from “https://en.wikinews.org/w/index.php?title=On_the_campaign_trail_in_the_USA,_October_2020&oldid=4608355”

Irish firm issues free energy challenge to scientists

Friday, August 18, 2006

Irish firm Steorn has placed an advertisement in The Economist magazine asking for 12 scientists to test their “free energy” invention.

The Dublin based firm, founded in 2000, says it has developed technology that takes a small amount of mechanical energy and returns a bigger amount, using magnetic fields. The company’s Chief Executive, Sean McCarthy, said that they discovered the technology whilst working on generators for wind turbines used to power CCTV cameras.

The company has asked for 12 physicists to help them rigorously test their invention to prove, one way or the other, whether it works as they say it does. McCarthy claims that the vast majority of the scientists they’ve directly invited to test their device have refused, which is why they’ve resorted to the advertisement.

“Free energy” is a perennial claim of con artists and inventors, one that science has constantly battled with. The idea that a small amount of energy can return a bigger amount without drawing it from somewhere breaks the basic laws of physics, specifically the laws of thermodynamics. One common claim of the free energy ‘inventor’ is that the scientific community, the government, etc. needs to publicly verify the machine works before the inventor will sell it. The logic of this is flawed, as the device would be an instant cash cow. The inventor would be able to power his home, car, and be able to sell the energy produced to others at the market price. Devices that are claimed to exhibit this behaviour are known as perpetual motion machines. The average person’s knowledge of science (or lack thereof) is a popular weak point to exploit for con men.

Retrieved from “https://en.wikinews.org/w/index.php?title=Irish_firm_issues_free_energy_challenge_to_scientists&oldid=1985679”

What Services Do Towing Companies Provide?

By Seomul Evans

In the old days, a towing company would only offer towing services. It really didn’t matter what problem you had with the car, the towing company would just take your car to wherever you need the car taken. Now, towing companies can and usually offer a lot more services than just towing your car.

The primary service that a towing company offers is to tow a vehicle. They also retrieve vehicles from ditches, lakes, and other locations where a vehicle isn’t supposed to be. Towing companies also tow illegally parked vehicles and they can do this even if the door is locked and the hand brakes are engaged.

Imagine yourself in a situation where you go locked out of your car and with the only key in the ignition switch. Depending on the model of your car, a towing company can unlock your car for you, but you may need to show proof of ownership either before or after they unlock the door.

Running out of gas is a common problem. A towing company can go to your location and bring you a gallon of gas or whatever amount of gas is needed to get to the nearest gas station. You can expect to pay for the gas and for the service.

[youtube]http://www.youtube.com/watch?v=DdIT9A8g1v8[/youtube]

Towing companies can also do emergency road side repairs like replacing a flat tire and fixing some minor engine problems. If the vehicle can be fixed without having to tow it to the nearest garage, then the towing company should be able to fix it for you.

Dead batteries are also a common problem. Most of the time, a jumpstart can bring back your battery to life. If you’re driving a car with manual transmission, you can have friends or neighbors push the car for you while you jumpstart it. If the car has an automatic transmission then you will need the help of another vehicle where you can jumpstart the battery by using cables.

If all else fails, then your best option, which can also be your first option, is to call a towing company and describe your problem. They can send a technician and use their tow truck or wrecker to jumpstart your car. If this doesn’t work, then you can have them buy you a new battery.

Most towing companies are available 24/7. You can call them any time of day or night and they will be there to assist you. If a tow company is not able to fix you car where it is, then they will need to take your car to the nearest mechanic. Towing companies are familiar with the best mechanics in town and they can recommend a mechanic for you.

Mechanical or electrical problems are not the only reasons why a car needs to be towed. If you need a car to be transported to another location and you would rather not have it driven, then a towing company can do this for you. Some bigger tow companies have tow trucks and wreckers that can transport a vehicle to another state. If you need this type of service then you might want to check out the services of the bigger tow companies in your area.

If you have a problem with your vehicle and you need some assistance, then the first thing to do is to call a towing company in your area. Tow companies are not just there to tow your car they can provide other services as well.

About the Author: Seomul Evans is

SEO services

consultant and content writer for leading

Dallas Towing company

.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1405890&ca=Business

14 killed in Russian bus-truck collision

Saturday, March 28, 2009

Fourteen have died and four more have been injured after a bus and a truck collided near Moscow, Russia. The bus caught fire in the accident.

“According to our latest information, 14 people died — the driver of the truck and 13 people on the bus,” said a spokeswoman for the Emergency Ministry. The crash occurred in Petushinsky, a district 100 kilometres (60 miles) to Moscow’s east.

The crash occurred on the Moscow-Nizhny Novgorod-Ufa highway, and the death toll may yet rise as the burnt-out wreckage makes identifications difficult. The death toll has already been revised from 25. A criminal investigation has been launched regarding possible violations of traffic laws.

It is unclear where the vehicles were going. Reports suggest both were headed towards Moscow. It is thought that the truck left its lane and crossed into the path of the bus.

Retrieved from “https://en.wikinews.org/w/index.php?title=14_killed_in_Russian_bus-truck_collision&oldid=4579798”

Wikinews interviews Stephen Murphy about the upcoming by-election in the Higgins electorate of the Australian parliament

Tuesday, December 1, 2009

With two by-elections coming up in Australia, many minor parties and independents will be looking to gain a seat in the House of Representatives. Stephen Murphy is one of the independents.

Mr Murphy is a computer programmer from the Melbourne suburb of Brunswick.

“After growing up in South-East Melbourne I studied Science at Monash with first class Honours, worked in Europe for 10 years and have recently returned to Australia. I work in finance as a computer programmer and speak five languages,” Mr Murphy said.

Wikinews reporter Patrick Gillett held an exclusive email interview with Mr Murphy, candidate for the Division of Higgins.

((WN)) Why do you want to get into parliament?

Stephen Murphy: I am standing up for what I believe is the correct course of action on the biggest issue in Australian politics in 100 years – Kevin Rudd’s flawed emissions trading scheme (ETS).

((WN)) What would the three main policies you are taking into this by-election be?

SM: I will oppose the emissions trading scheme, ensure that all government policy is based on accurate scientific evidence and return common sense to Canberra

((WN)) How would you address these policies?

SM: By asking for a Royal Commission into climate change so that the facts (such as that global warming stopped in 2001 and the emissions trading scheme will not change the climate one bit) are openly presented to the Australian people.

((WN)) Sending asylum seekers to Indonesia: good or bad?

SM: Any government policy that does not properly consider all implications (be it emissions trading, or any other issue) is a bad one.

((WN)) Is the Australian dollar’s near parity with the US dollar a sign that the Australian economy is healthy, the US economy in chaos or both?

SM: It’s a sign of both. Many countries around the world look with envy at how well (relatively) Australia is doing, to our credit! It is of concern that the American economy is in such bad shape and that their levels of debt seem unsustainable.

((WN)) How do you rate the governments economic stimulus package?

SM: The economic stimulus package was poorly targeted and poorly carried out. When we could have been building roads, dams, railways and hospitals yet instead we were paying for tattoos, PlayStations and overseas holidays.

((WN)) Should it be wound back?

SM: The question about levels of stimulus spending is a complicated one and requires expertise in economics, however one could say in general terms that all government spending should be well targeted and spent in the most efficient way.

((WN)) Is Kevin Rudd a better Prime Minister than John Howard?’

SM: Australian voters are the best judge of that and we will know in 2019 🙂

((WN)) Is the Carbon Pollution Reduction Scheme an effective solution to climate change? Why?

SM: Absolutely not. The CPRS will not change the climate by any amount that we can measure – it’s just a new tax that will hurt Australians and drive businesses and jobs overseas. Since 2003 there has been mountains of new scientific data which contradicts the popular theory that human carbon dioxide emissions are causing significant global warming. Recently, many of the scientists who wrote the IPCC report (on which the ETS / CPRS is based) have been reported as manipulating scientific data to create scary global warming scenarios. The science is definitely not settled

((WN)) Is there a better solution?

SM: We can very easily refocus the momentum and goodwill that has been generated on climate change and channel this energy into other worthwhile environmental projects in Australia that will make a difference.

((WN)) Why should the electorate vote for you?

SM: I will oppose the ETS and support responsible environmental policies instead of radical environmental policies that could end up costing every Australian taxpayer $4550 per year in new taxes.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_Stephen_Murphy_about_the_upcoming_by-election_in_the_Higgins_electorate_of_the_Australian_parliament&oldid=4567772”