- Find Out More About:
- Celebrity Dentists New York
How a Color Brochure Can Best Work For You
by
Claire Winters
A good way for your company to market is with the utilization of color brochures. When you’re making a brochure for your company, use what skills and knowledge you have to create the brochure for marketing purposes to convey exactly what makes your company special. Every good brochure must have a call to action, a table of contents, be written with a specific consumer base in mind, and use a balanced composition of images, text, and graphics.
Think about a call to action strategy located inside your brochure. You might be able to get your audience to pick up the brochure and leaf through it, but if there is no action for them to take upon reading through it, your brochure is not much more than a napkin with your name and number scribbled on it. Give your audience something to do after studying. You may be using the brochure to market a product. Maybe you are a dentist and would like to get more people coming in for treatment. In this case, persuade new patients by inserting copy that states something such as “Free DVD to first 200 new patients! ” The key to successful marketing is to get people to act upon your marketing material.
Including a table of contents can help your color brochure stand out from other brouchures. Providing a table of contents at the beginning of your brochure means that your audience will be able to find the information they need quickly, and they will be grateful to you for saving them the time it might take to look through the entire brochure to find one piece of information.
Third, a color brochure which is not written with its target audience in mind certainly will not land very much new business at all. Essentially, placing brochures on door knobs within new housing developments will create more business than merely placing them on the counter in your office. Those people who are new to area are always in search of what companies or physicians will best match their needs. Consider your market, as an example, if you’re an audiologist your likely best potential audience will be found in a senior care facility where the elderly represent the more hearing impaired demographics. Knowing who and where your projected audience is will be helpful to you and save you time as well as money on ineffective campaigns.
Fourth, ensure that your brochure features a balanced composition of images and text. A brochure full of images might look pretty, but it does not give the reader much information to go on. Alternatively, a brochure that is full of text without images breaking up the blocks of copy will bore your audience and encourage them to put the brochure down after first glance. Balancing the ratio of text to images for the brochure will help to captivate someone’s attention and keep it. Along similar lines, make sure that both the text and graphics are persuasive. Use strong action words that can inspire your audience to do something. A brochure is not likely to be remembered if it is plain and simple without any particular meaning.
A
color brochure
is most effective if the colors are vibrant, fresh and grab your customer’s attention. Check out EZ2BuyPrinting.com by going to their web site which is
ez2buyprinting.com
.
Article Source:
How a Color Brochure Can Best Work For You